Now I am going to assume that you are in fact applying for my current role as a Marketing Assistant for Aston University (Careers+Placements department) so that I can talk to you in perspective. When applying for a role in Marketing, I decided to bring together my knowledge from various aspects of my life, yes I am an undergraduate and yes as an LSS student studying English and Social Policy I do in fact, hold the skills and qualities needed to be a Marketing Assistant, but is that all I have to offer? That’s the question, what more is there to you, other than your degree? Whilst important it is surely not the only thing that interests you. Think about things you do outside of the university, think about something that may have caught your eye, it could have been a campaign put together by Nike and did that persuade you to buy something? Or did Pepsi’s recently commercial spark an emotion within you? Marketing is around you and it always will be, so why not talk about how you perceive campaigns, or how you would have changed something about a particular campaign … think outside the box!
However, don’t point out the blatantly obvious ‘I study marketing and so that is why I will be good at it’ studying and working are practically two different things, are you familiar with Photoshop, Hootsuite, Survey Monkey, recording stats, excel, WordPress? Do you use social media? Do you blog? Do you vlog? When talking about modules don’t talk about the name of the module ‘oh I did a marketing module’ … that means nothing to an employer not even one at Aston, instead talk about what you perhaps learnt and how you can use that and apply it to real life work, talk about the skills you’ve learnt just studying at Aston, surely your writing would be adept, you would be a fairly good proofreader, you would have a knack for creativity, use that to your advantage.
Don’t be shy to showcase your talent! Can you draw? Bring in a portfolio! It’s all about bringing to light your key skills and talents and I bet, you have much more skills than you know. This is your time to shine, the person who is interviewing you is likely to be your manager … I was interviewed by my ‘potential’ manager and colleague, I used the interview to get to know them as they used it to get to know me!
Now, the interview came after a group task (yes with other people who were applying for my role and various roles within the department) and an excel task. I was nervous to meet the people who would be deciding the fate of placement year, like most people my hands began to get clammy, I began to second guess myself and my heart started racing when I heard the words ‘Zahra it’s time for your interview’ but don’t quote me, my memory may have distorted the lines of the exact words used, but you get the jist. Once I entered the room for my interview I felt at ease, the department here at Aston is very friendly, there are no intimidating faces and no reason to be intimidated, at this point you are not a student, you are an adult, hoping to become staff! So let your confidence consume you … but don’t get cocky.
I was asked a number of questions during my interview, the questions were picked up and formed from what I had mentioned on my CV … so don’t lie, an employer can tell. The conversation flowed as I did my research and talked about the campaigns done at Aston, here’s a list …
Ah, let me let you research that one on your own!
As I did take the time out to research the campaigns put forward by Careers+Placements, it instantly conveyed my interest within the department and understanding of what ‘we’ are trying to sell as a team. I also talked about what I wanted to gain from my placement and why it was so important to me, it’s not about being the perfect candidate who knows everything already, it about being genuine, showing an interest, and room for progression.
The interview lasted perhaps 15-20 mins, or maybe it just felt that long, but don’t worry if the interview goes well then the conversation will come to a natural halt. An interview should feel like a conversation, pay heed to your body language, but don’t sit like you’re at home, dress well and practically so that the employer can envision you working actively as part of the team and speak with confidence, take your time and speak clearly.
Don’t devalue yourself, let your personality shine and if all goes well, then you could be Careers+Placements next Marketing Assistant.
Stay tuned to read about my experience handling the ‘You got the job’ news! This Thursday!
The ‘not so chronically lazy’ placement student.
Interested in this placement position? Head on over to Aston Futures and use the Job ID – 20885 to apply!