Site Loader

Hi Everyone!

My name is Sophie and my placement role at Volkswagen UK is Sales Development Executive. I have a range of projects to assist with including Mystery Shopping, Volkswagen Video and Volkswagen Voice. My role is very varied and I look forward to telling you all about it.

First things first, I thought I should tell you about my first week. I was extremely fortunate to have such an exciting introduction to the brand.

Just 3 days into my placement I had my suitcase packed and was ready to drive away from the office. My destination you may ask: Goodwood Festival of Speed.

Volkswagen can be directly translated into meaning the ‘people’s car’ and this brand sure loves it’s people. Whether this is the wide range of customers spanning numerous demographics or their staff who are handpicked to emanate the brand values of passion and trust. From Day 1 I knew this was going to be a placement to remember.

Checking into the hotel I had my revision notes at the ready (Aston taught me well), keen to learn the features and specifications of each vehicle on the stand. Having only started my placement previously that week I was rather anxious about getting to know each individual car and expressing to the Petrol Heads at Goodwood Festival of Speed that I was a knowledgeable member of the Volkswagen Team.

Goodwood Festival of Speed 2014


My uniform had been provided; all members of the Goodwood team were donned in white converse, blue chinos and Volkswagen branded t-shirt and jacket. I looked the part, felt the part and was ready to start working on the stand and talking to members of the public.


As I started my first shift, a stream of car enthusiasts poured themselves onto the stand. At first I felt out of my depth, but once I started treading water I found myself feeling more at home. I adore talking to members of the public; mostly due to my prior work experience in retail and I relished listening to customer’s nostalgic stories about the Volkswagen brand. This was part of the reason I was so excited to work for Volkswagen. It has a heritage and holds a special place in the hearts of so many people across the globe.

Working 4 days at Goodwood Festival of Speed was a whirlwind experience and something that I can visualise myself doing in the future. I love to see the fruition of large scale events and how manufacturers are using these festivals to meet existing and prospective customers, face to face in an impartial and friendly environment.

Goodwood Collage Video

Volkswagen is the people’s car and I am looking forward to continuing this legacy throughout my placement.


Post Author: sophie

My name is Sophie Beckley and I am a BSc Marketing Student at Aston University; I am currently working as Sales Development Executive for Volkswagen Group UK in the Volkswagen Passenger brand. To give you a snapshot, some of my responsibilities include helping to look after the Mystery Shopping programme, Sales Operations Events and Volkswagen Video.

Upcoming Events

  1. Futures & Freddos – (Second Years)

    March 27 @ 1:00 pm - 3:00 pm