Hi there, my name is Zahra and I am currently working as a Marketing Assistant for Aston’s Careers+Placements department. Stay tuned for my blog series every Monday & Thursday to help YOU land my role, for your placement year!
Don’t know what’s worse when applying for a role, the interview or the application process? For me it was the application process, as it can be a daunting experience, it can put you off a job before you’re even given a chance, it can even make you feel incompetent for the job, but if you do it right, then you can really give yourself a fighting chance to stand out from the crowd.
When applying for a role it is likely that you will be asked to submit a CV and Cover Letter, remember you can always get this checked before you apply, by uploading your documents on Aston Futures for your Placement Coordinator to check, this is exactly what I had done before my placement search began. But that’s a story for another time.
When writing up a CV specifically for marketing make sure to highlight ‘relevant’ details, get your thinking hats on or better yet use google to help you identify exactly what skills and qualities you need to work in marketing, once you have done that think about the skills and qualities you do have, and I bet you there are plenty and use that to highlight how you can contribute to the team.
Instead of just listing your skills and qualities, if you have space why not add a sentence to highlight how you have demonstrated the skill or quality in the past. For instance, the most common skill/quality that is listed in most CV’s is ‘effective communication skills’, brilliant, if you have that but so does everyone else or so they claim, if you do have ‘effective communication skills’ how do you know? Communication can come in the form of speaking and writing, have you worked in a Call Centre? As a Sales Assistant? Do you blog? Tell us how and remember you don’t need to list every skill or quality, you need to highlight the one’s that make you stand out and are relevant to marketing, be a little different and don’t just stick with the most common skill/quality, do your research!
Another tip would be … and believe you me this is overlooked, take a look at the job description and pick out key buzz words from that description, 9/10 times if a job description is written well, employers will put in keywords that they want you to use, they are literally telling you exactly what they want to see in your CV and Cover Letter!
Be a little creative. Your Cover Letter, is a glimpse into your personality, from this employers, are able to see where your passion resides. When applying for a role at Aston be sure to mention what campaigns you have come across, how familiar you are with the department, if you are part of a society, do you follow their social media? Don’t forget to also mention what campaigns interest you in general, like any other employer Aston does not expect you to only be interested in Aston, we understand you have other interests, don’t shy away from those. Do mention how your modules may contribute to your role in marketing, but be sure to explain how or why, fair enough if you have covered marketing as a module, but what skills did you gain, or let’s say you haven’t, have you worked in a team or given a presentation if so pop that in.
And last, of all, do apply! If you are interested in Marketing then this is the role for you, I have learnt so much during my time here at Aston, it has prepared me well for a graduate job and has given me the confidence to do what I really want to do. Stay tuned, to read about my interview process and tips next Monday!
The ‘not so chronically lazy’ placement student.
Interested in this placement position? Head on over to Aston Futures and use the Job ID – 20885 to apply!